It’s time and the internal and external market is ready and demands more from the Argentina wine industry flagship varietal malbec and cabernet sauvignon archi known and chardonnay. The wineries are opening successfully producing wines based on non-traditional strains and consumers increasingly curious, is demanding new products to expand their horizon of sensations. And this is a new business opportunity. “It is very important to develop different strategies since yesterday, as the world of wine demands new and constantly changes,” said Fabian ironically Giardino, 2007 Evico president and member of the Center for Graduates in Oenology and Industry Frutihortícola of Argentina (Cleifra). The debate is already installed and there are wineries that stung for years pointed to meet these new “needs” of consumers. Bodega Familia Zuccardi, told his winemaker, Rodolfo Montenegro, was one of the companies that already in 1997 in Argentina began with the development of non-traditional varieties. That year he planted in the vineyards of Santa Rosa strains as Ancellotta, Aglianico, alicante and then continued with an ambitious implementation plan, winemaking and selling more than 35 varieties of different origins involving an area of over 30 hectares today. Even by said Montenegro, were the first to introduce strains in Argentina viognier. “A variety that has adapted very well to our soil and is capable of excellent wines,” said winemaker Zuccardi, this varietal company is already developing a successful white Malamado and recently just released the Zuccardi Series A chardonnay / viognier. As for the future, since Zuccardi see interesting potential varieties hitherto little known in the country such as Caladoc Mendoza, marselan, ancellota and Touriga Nacional. Grapes that are already making and selling wine in his Textual line. What comes to Giardino Center Winemakers between varieties that are taking acceptance for the quality of the wines are getting are the Bonarda that while it is ancient as it is always used to make the traditional burgundy, today is a varietal successful both as a young man or a high-end wine. Also they are getting great results with red varieties such as Tannat, petit verdot, cabernet franc, tempranillo, syrah and pinot noir. To the point that media brands and high-end segments as Trapiche Fond de Cave or Guided Chandon and Latitude 33 and have included in their lines of varietal wines. In white the trend is similar, although the opening is driven not only by new varieties but also by the different types of wines that are being developed. They are winning varietals market like viognier, pinot gris, semillon and chenin with wineries like Lagarde, Norton, Graffigna, Humberto Canale or End of the World and being marketed alone or in blends with varieties known as sauvignon blanc or chardonnay own to help convince consumers to try new combinations. Also non-traditional white spaces are gaining consumer by the rise and diversity of wines and sparkling wines, and late frizzantes are gaining popularity by dint of creating new consumption. “The climate, the soil and genetic potential of the varieties are critical to its future development. Based on our experience, there are a lot of varieties that are perfectly suited to our soil, such as petit verdot, the Carmenere, Tannat and ancelotta, that under average production has a high color strength and very stable, “said Mariano Di Paola, winemaker and technical manager of Bodega La Rural for 14 years. Di Paola also stressed the results obtained in varieties such as sea bass, and Touriga Caladoc that for its fresh and fruity characteristics, are provided for the preparation of young wines of annual consumption or production of rosé wines, and verdichio a grape that in the course of his maturity total acidity does not decay, and allows natural white sweet late harvest wines. Trend “The new varietals open first step for the excellence of the products obtained in the different areas of the country and terroir and the different markets in order to accompany exports of great ambassador of Argentine wines such as Malbec” , Giardino said. View shared by Di Paola. “Today Argentina is synonymous with malbec, and that’s very good, because they identify a region with a varietal. But we must continue working with traditional varieties grown in this region to support the malbec, especially for developing new varieties always have something new to offer, “the winemaker at La Rural.
