As the months of May and September are months of intense activity concentrated promotion of Argentine wine in England from 12 to 15 September, London was the scene of a number of units where the National Institute of Tourism Promotion (INPROTUR) was present to promote tourism routes wine star product, a market that shows a constant interest in this type of wine tourism experiences. As event aimed at the end consumer, the September 12 took place in VINOPOLIS themed wine epicenter in London, TASTE OF ARGENTINA, an event organized by Decanter magazine in association with Wines of Argentina where INPROTUR was present, spreading sexy wine routes of over 400 attendees who bought their tickets to taste the wines of some 30 Argentine wineries, participate in master classes cooking (pairings, steak cuts lessons) by chain Gaucho Argentinian restaurants and enjoy a wonderful performance by tango a tango couple chosen by Julio Bocca, ambassador of Argentine wine, which was present on the occasion. The central activity concentrated on Monday September 14 at the Ambassador’s Residence in London, where INPROTUR was the organizer, together with the Embassy and the BACC Argentina (Argentine British Chamber of Commerce) of the first joint workshop (public-private) on WINE ROADS in this market. The event started early in the afternoon with a full presentation of the target primarily aimed at tour operators. The presentations were offered by the INPROTUR, with an opening on the market and the general situation of the wine routes in Argentina, followed by Patricia Ortiz, CEO of Tapestry Winery, with its range of services aimed at wine tourism the & nbsp; winery and hotel; Agustina Trucco, director of entrepreneurship The BBH (Best Boutique Hotels), quality club that brings together various local boutiques in Argentina, and Max Campos, director of Aerolineas Argentinas in the UK. To close these lectures he had the special invitation Christabelle Dilks, renowned British journalist who has traveled and know in depth the Argentina forward any encouraging experience on your destination to promote the wine regions with all its tourist attractions.
The meeting ended with a training and networking social event in the same residence with 150 high-level guests, including representatives of the tourism industry (operators, airlines), a large audience of press and other opinion makers relevant . During this cocktail Argentine wines were tasted in the wine bar, which was attended by Agustina de Alba, Best Sommelier of Argentina. A menu with ingredients Argentine, where he did not miss the meat, in collaboration with the IPCVA also thematized. The evening was enlivened with the expected tango show and novelty was the display Vinartes sample came with a fusion of art, reflected this year in a collection of designs inspired clothing varieties and wine styles that created the students at the School of Design Mariano Toledo, in coordination with the EAS (Argentina School of Sommeliers). This sample was supplemented with the designs of necklaces exposed Puro Diseño 2009, also inspired by varieties of wine, an idea promoted by China Box for RSVP magazine.
The week ended on Tuesday with the traditional 15 ANNUAL TASTING Wines of Argentina at Lords Cricket Ground in London, calling on the leaders of the wine trade in this market, press, wine educators, sommeliers and others in the industry, where also the INPROTUR was present with all the information about wine tourism in Argentina. In this modern day initiative, through which points of connectivity with Twitter and YouTube presented & nbsp; rose photos and videos live people sipping wine and guests posteaban feedback in real time. The event concluded with a special appearance by Julio Bocca and excellent performance with Argentine tango dancers.
