The world of gastronomy and beauty found a new venture together wine. Based moisturizers Malbec, perfumes and all meals, such as pasta, sauces and mustards are some new options to enjoy red and white, without glasses or corkscrew. The growth of the wine industry seems to be not only a business for producers, winemakers and input companies, but also in recent years has grown to be center of new projects where the wine comes as raw material par excellence for development of high quality gourmet products and beauty products. With a stable domestic market and a growth of 2% in volume and an increase in turnover of 107% in the past six years – according to the study on the domestic market of the CCR group – also exports are on the rise with positive result in volume (22.61%) and value (27.13%); Wine is an asset that many subsidiary businesses in both cosmetic and gastronomy. Noodles, dried tomatoes, mustards, sauces, vinegars of different flavors, creams, sunscreens, and many other products that did not occur to even the most creative, they are made to take advantage of the benefits of grape polyphenols. Fusion cuisine is no longer enough just to pairing good wine with excellent food. Today this elixir has joined the food and several companies are developing products where wine is the center of business. In Buenos Aires, the company “Cooking Wine” is promoting a series of special products for the gourmet world as chocolate sauces (Café Malbec, Raspberry Chardonnay, Mint to Champagne), vinegar with spices and grape oils with other compositions . For example, vinegars have combinations such as: Chardonnay Pear, orange late, late harvest Blanc Noir, Merlot and balsamic late harvest Torrontes. While sauces coffee chocolates are Malbec, Chardonnay and Mint Raspberry Champagne. Jorge Plotno, the company responsible for “Cooking Wine”, said “the idea was brought here from San Francisco in 2004, where we try to blend the flavors and gourmet food. Now sell more than 100,000 bottles a year among all the products we have. we are in over 130 points of sales as Falabella, Jumbo and local gourmet “. Another similar case is that of Eat Wine Company, which has developed a line of pasta, tomatoes and mustard based wine. “This company started in 2006 and now selling conducted by the Internet and do a lot for business gifts. Obviously, this is a market with great growth prospects. But to move forward, we have to get the consumer to see the product and try it, “said Josefina González Lobo, owner Wine Eat. The company produces González Lobo without preservatives, such as dried noodles Malbec, Chardonnay mustards and dried tomatoes in olive oil and Syrah.Ya in Mendoza, several companies are working with this concept. Five years ago the ice cream Soppelsa Ferruccio was a pioneer in this regard, incorporating different varieties of wine to create new flavors in their ice cream. “Our firm has many years in Mendoza and we always had in mind to do some product development we associated with in wine industry. Vanilla Then came the idea to make three varieties of ice wine. Malbec, Pineapple and Peach to the Syrah Viognier were the result.’s very remarkable as year after year we have had to double the amount produced ice cream with wine because tourists demand it a lot, “said Hector Soppelsa, managing partner of the ice cream. He added that “we also have in mind the development of a line of pastry associated with sweet wines, which are very appropriate to accompany them.” Company In My Country, specializing in the development of natural and organic products is also related to the gourmet world. My Country has Malbec tomatoes with olive oil distributed in major supermarket chains and wine bars in the country and exported to Italy, Chile, United States and Japan. Wine therapy, creams and perfumes The first to implement and use grape polyphenols for cosmetics were French Mathilde and Bertrand Thomas Cathiard owners vinoterapia brand best known worldwide: Caudalíe. This brand of products is completely made of grape seeds and skin; and is one of the famous European level and its waters ranging from grape, to cleansers, creams “antiaging” Blemished, sunscreen and everything you can think of related to the world of beauty products. The product prices start at 20 euros. Argentina also proliferate in the local versions of wine therapy. From massages with grape skins and seeds to body creams. Mendoza was one of the pioneers in this, but treatments are available today from Ushuaia to Jujuy. In the province, Park Hyatt is within the exclusive list of places to relax in the hands of wine. The Kaua hotel spa that you can get shampoo, conditioner, body emulsion and face creams from $ 25 pesos. Also, those who want to have access to two treatments based on grapes ($ 200.): One that takes place throughout the year and another only during harvest time as they use grapes fresh “Our beauty treatments come from Mendoza, Guest our hotel and foreigners who are staying in other hotels but are interested in treatments, “says Victoria Abbona, Spa supervisor Hyatt. Besides this, in Mendoza and the first Argentine wine-based perfume was presented. It is a perfume based Malbec ($ 75) which is marketed in wineshops of wineries and tasting rooms. Gilda Alonso, one of the creators of the fragrance, said, “We saw the opportunity to highlight the descriptors and found a product with high aromatic expression as a perfume malbec wine”. The new language of this masculine fragrance is based on the use of red fruits, violets and spice notes, drawing us into an intense and evocative scent of aromatic descriptors of Malbec, the terroir that identify it as such. It is made with alcohol wine, in order to convey the properties and aroma to the fragrance. This set of flavors makes this a persistent perfume nariz.Sin But this experience is not the only or the first in the world. Already since 2006 the Brazilian company O Boticario Malbec introduced a perfume and also did the same with soap of the same variety. In addition, the product is marketed not only in Brazil but also in Chile. A similar experiment was performed in Napa Valley, in the United States, where not only develop wine, but other product. In that country, Napa Valley Aromatherapy Company has developed a number of cosmetic products including lipsticks flavors: Champagne, Cabernet Sauvignon, Syrah and Merlot, among others. Editor’s note: In the personnel file of journalist Alfredo Del Giusti there is a document on letterhead old hotel Termas Villavicencio, already offered in 1938 by combining the thermal water treatments with wine and grapes. Copy of the document was given some years ago to the theme file Secretariat Turismo.-In 1938 at the Baths of Cacheuta also began uvotermales treatments.
Source: Chamber of Tourism Newsletter Mendoza
