Emulating other initiatives around the world, Argentina Wine Hotels that promotes the international market in the accommodations top wine regions of the country was created. Mendoza has three hotels in this club.
The first wine club hotels call Argentina Wine Hotels. This unique initiative is, in fact, a virtual world created to promote the wine resorts of Argentina. Azagra CEO Damian club being touted on the Internet, explains that the idea was to form a club quality hotels exclusively for wine-related with a high quality of care and architecture. The wine hotels are a relatively new tourist product on the market. In other countries such as Australia, United States and Europe this product is now more entrenched, but are little known in Argentina overall. Argentina Wine Hotels born precisely to group the individual efforts of each facility through joint marketing activities that enable lower costs and more easily reach the target application, the manager added. We incorporate hotels that have an important category. In Mendoza we are with Viñas del Golf, Finca Adalgisa and Club Tapestry. At this time, other exclusive hotels like Posada Salentein Cavas Wine Lodge and enter the project being evaluated. The concept both locally and internationally is the same position the hotels wine as a novel product quality in the international market. We also have another site called Wine Hotels Collection winehotelscollection.com – Damien Azagra notes – in which we advertise and market wine hotels not only in Argentina, but also from other wine regions of the world such as Spain, France, Chile, etc. Accommodation with the concept came All accommodation entering this exclusive club must go through a filter, which assesses in particular the quality of service, personal attention, architectural standards, decoration and other However it is considered wine hotels not just those residences or houses that are part of the cellars, or conversely, the boutique hotels that have a small plot of vines and manufactured its own line of wines. The clubs also fall into the category of wine resort accommodations to those who own a variety of labels in its wine cellar or hotels with neither vineyards or cellars, but they are very involved with wine tourism that are located in the center of the wine routes, conduct tastings, activities Vendmia, winery tours, etc. We are experiencing a boom in the world of wine tourism, but today this is already starting new tourism wine hotels, despite its excellent quality, many people do not know that travel agents do not sell, Azagra explains. In the web What we do through the club is to promote them all together in the international market, specifically through web marketing, says. This is done through a web page: ArgentinaWineHotels.com in which tourists can choose the destination of your choice, as well as knowing the amenities and places of interest that each destination offers. Demand is positioned at an ABC1 audience. Tourists and businessmen medium-high purchasing power interested in wine and haute cuisine mainly. Currently the hotels included in the portfolio of the Club are Finca Adalgisa (chakras de Coria – Mendoza), Posada Chañarmuyo (Chañarmuyo – La Rioja), Estancia Colome (Colome – Salta), Viñas del Golf (San Rafael – Mendoza), Club tapestry (Maipú – Mendoza), Cafayate (Cafayate – Salta).
