The Malbec World Day is celebrated on April 17 every year since 2011. It is a variety of wine that is the flagship grape of our country, and accounts for 50% of wine exports produced in the country. In the world, the malbec is a synonym for Argentine wine, so that each year thousands of tourists come to the country, and more specifically to Mendoza in search of the flavors of this variety.
The number of hectares devoted to malbec reached 31,000, more than any other country. In the desert climate of the province of Mendoza, this region is the ideal for the production of this wine, so it is common for foreigners arriving to the province in search of him. How could it be otherwise, about April 17 is generated in Mendoza a set of activities to honor the malbec, and most of them are developed in the Wine Pedestrian of the city.
The pedestrian is a recreational multispace devoted entirely to wine and different types of activities related to oenology. It is located on Calle Virgen del Carmen de Cuyo, between Av. San Martin and 9 de Julio, and connects the City of Mendoza with the National Institute of Viticulture. Among the activities carried out at this time they are: live DJs, live bands, dance, barrel samples, the “Wine Talks in the City”, guided tours of the Enoteca visits and Wine space for Tango.
Astro-tourism activities are also conducted in the Terrace Mirador through “Wine and Stars” and various talks on the subject through the Wine Talk in the City program. In addition, people who wish so can access discounts and outlets wine tastings and eat in the food court. the “Malbec Experience” is also performed: a blind tasting where participants must recognize the different varietals.
