Champagne is an ancient beverage that is associated with times of celebration. Today consumption expands and choose to drink this fizzy drink both in special situations and in everyday meetings. Pink grows. The champagne (or champagne) of French Champagne, also known by the Romans titillum vinum is a type of sparkling wine. One of the most famous wines in the world. A wine that most of their fans are willing to pay higher prices. A wine that has sold much more than what is in the bottle. No other drink is so clearly associated concepts like luxury, glamor, celebration, exclusivity or sophistication. In this sense, it is much more than a wine. Today, this precious drink you choose to accompany countless occasions. Pedro Rosell, president of Bodega Finca Campo and Black Sabbath said that drinking champagne is increasing. Argentina is one of the largest consumers in Latin America and in the world. Brazil, also marks a high consumption of this drink but not as much as Argentina. Certain trends indicate that the pink champagne is one fashion brand, according to a global tilt. One of its distinguishing features is the goodness of his round and generous, expansive and persistent on the final thanks to the Pinot Noir mouth. & nbsp; This drink is rising to fame with fine wines, which have also increased in volume lately. Rosell attributes this growth to the fact that there is more openness on the part of consumers, know more than their development, open to learn, try sparkling wines. He adds that this phenomenon is directly proportional to that consumers know more about kitchen then accompany your meals with champagne, which he never did before. Today there are more compelling champagnes, fuller than before, better to accompany meats, Rosell said as erudite wine and gastronomy. With respect to public consumption is more common in adults who can afford imported products to try and access them by their economic potential. Young however, although they are avid wine culture in general, not even focus his election by the champagne. I prefer people who are more inclined and fruity aromas and sweet flavors. In the ladies an inclination towards sweets Pink (Rosé Duc) is noted, said Miguel Mas de Miguel Mas-Huerta Champañera Organic Anahata. Given this, some wineries are implementing advertising strategies to attract these young consumers. Paul Naumann, managing director of Institutional Communication of Bodegas Chandon explained that we are launching a campaign to promote Chandon Rosé, with a proposal that appeals to persuade the daring side, outgoing consumer. Suggest an unstructured, sensual consumption. Not only at women but also awaken this sense in man. Naumann added that the world is complex, the idea is out there, have the courage to try something different. It’s not just for young people, it’s for people fresh spirit.
