On November 5 the Second International Wine Tourism Seminar will be held. In this interview we talk with Monica Figuerola Spanish, one of the exhibiting
Just a few days for the leaders of the national meet in Mendoza wine. Day to Day Wine was able to speak to the Director General of Tourism, Government of Rioja, who will be among the speakers at the seminar of tourism. Figuerola considered to develop the wine must believe in our product and our region.
Here the full interview:
– What is your vision of wine in Argentina – I really do not know the exact situation of the Argentine wine in depth, from my experience has focused on the analysis of European experiences and the California model, but I think the Argentine wine has great potential for its scenic aspect, by the conditions of the newly created and high business performance ratios and especially in the interest of public administration in promoting the tourism product offering. – How do you think the wine becomes a profitable business – requires little investment in infrastructure since the wineries, hotels, restaurants, wine bars already exist, do not create them. On the other hand, promotes activities aimed at an audience of affluent also not only consume the tourist experience but is wine buyer, you like to eat well ys an excellent tool for customer loyalty wineries. – What are the weaknesses of Argentine wine – probably the lack of recognition of their image-level wine is being widely recognized but tourist level its impact on the market is still scarce and of course, the distances between tourism resources, lack of organization of the product and the supplementary cultural reduced. – What are the main tourist strategies implemented in La Rioja – Believing in the product “wine tourism” to identify the region “Rioja: Land of wine named” and sensitize the population and especially the public sector and private, involving them in the creation of a comprehensive tourism product. Source: Day to Day Wine
