According to reports published in recent weeks by the media, hotel occupancy in these winter resorts was this year that the highest of the mountains and the beach (80 and 90% in Bariloche and Las Lenas, a high percentage foreign tourists, mostly Brazilians). The assumption that the season would be good wineries urged to bet large sums of money by marketing these points. The bet also reached San Martin de los Andes, Province of Neuquen, where the ski center Chapelco works. A winery, which once promoted their wines with skiing, as Catena Zapata, decided this year not to participate, mainly due to commercial proposals “winter resorts” arrived a little late, as he explained in charge of tourism firm Jimena Turner. Bodegas O. Fournier and decided not to put advertising in the snow because the economic requirements were “excessively high” according to the manager José Manuel Ortega said. Nor Tapestry participated this year for a cost issue, as explained their manager Carolina tourism Fuller decided to leave more limited access to other actions “that we most convenient” public. A survey by FARMS confirmed that the values to promote wine in ski resorts this year were around the $ 24,000 for the ski season in hotels and restaurants. Marketing on tables, however, are several other firms that were present in the winter resorts, and they did differently. Marcos Toriano, Finca La Celia explained that this year the public direct actions took place, but to restaurants or hotels. What we did was through the dealer for a price premium wines so that it is both performed by the dealer and is reflected in the price of product, remaining in the range of suggested prices across the country, avoiding and price dispersion and confuse the consumer has the perception that these centers seasonal wines are more expensive. We have focused in Bariloche and catchment areas, ie San Martin de los Andes and Cerro Catedral, specified. A winery that never fails in the snow is Zuccardi Family. Nicholas Aleman, head of marketing for the winery said they decided this year to promote the brand through tastings and activities Lenas and Bariloche (Cerro Catedral), in hotels, bars and restaurants. These actions are aimed at different audiences. There tastings aimed at young people through still wines and sparkling wines and adults with high-end and sophisticated. This, too segmented depending the place, who said German ski centers remain attractive places for promotion because people are very receptive to these places said. It is open to learn new things. He is carried away. He spends time in the city pleasures and their daily grind can not. Another brand with a strong presence among skiers is Luigi Bosca. Press spokeswoman of the company, Muriel Estrada, confided that since 18 July, the brand is present in the Valle de Las Lenas with actions in the Pisces and Aries Hotels, with a new menu every day, created by chefs Sandoz Diego Scheidegger and Leandro varietal to pair with the Luigi Bosca Reserva line. In addition, we provided the guided tasting bars of both hotels. In the wine bar Virgo, plus we were to taste the sparkling Brut Nature and Finca La Linda Extra Brut, accompanied with niguiris or rolls of sushi. During the last week of July held a tasting of sparkling wines, the sommelier guided winery. Luigi Bosca direct marketing actions help the consumer has contact with the product. The tastings are actions we take at any time of year. For ski resorts, it adds a pleasant and ideal for around a sports day as intense as skiing, where people want to be relaxed situation and what better situation to try to take advantage of a good wine, summarized Estrada. The South Two wineries were present near the Valle de Las Lenas, Viñas del Golf and Valentin Bianchi decided to make promotions in this exclusive winter resort.
Diego Coll, Viñas del Golf (San Rafael) indicated that the winery makes tastings aimed at the young men of the Virgo, Libra, Scorpio and Aries hotels. We do this before the season, to secure the sale. In season we aimed at the public tastings at hotels with our sommelier, he said. Meanwhile, Valentin Bianchi wine rack and placed flags in Bariloche hostels. We are conducting a 5-step drop in the new lobby Perito Moreno Hotel Llao Llao with Famiglia, Private Line products and Stradivarius alternating according to the menu, the spokesperson said the firm, adding that Bianchi Bianchi is with foaming at the Feast Ice Night, where there will be a parade with models Dotto. In the VIP School Fire on Ice, meanwhile, are made interactive tastings will school customers and guests from Citi Gold. Meanwhile, in Las Lenas, Bianchi presented with exhibitors in UFO Point, Urban Pub and Hotel in Virgo. Area Wine, Editec SRL
