The activity represents a major tourism alternatives in Mendoza, where exposure to this new market conditions analyzed was performed. The Ministry of Tourism, Government of Mendoza Wineries together with Argentina, presented the lecture on “wine: Changes in marketing and Challenges” delivered by Dr. Reyes Avila Bercial. The exhibition is presented in Plumerillos room, the Convention and Exhibition Centre. Bercial Reyes Avila is a Spanish consultant specializing in the development of tourist routes and was one of the drafters of the plan of consolidation of wine in Argentina. BA in Geography and History, specializing Geography, the Faculty of Arts at the Autonomous University of Madrid, has an MA in Cultural Management: Tourism, Heritage, Leisure and Nature. Foundation José Ortega y Gasset in Madrid. “We are delighted that we can make this exhibition, making continuous improvements to go. This is the philosophy that we are working from the secretariat to position the tourism sector, tourism products Mendoza”. Böhm said Tourism Minister Luis de Mendoza. “The wineries in Mendoza have a fairly unique feature, are distributed throughout the country and are associated with the 4 productive oasis having Mendoza also will generate added value to the regions.” He added. In Mendoza there are 106 wineries opening tourist receiving 740,000 visitors per year, 1 in 3 tourists visiting Mendoza, consume wine. This represents almost & nbsp; 36% of the tourists. The wine and wine tourism is tourism dedicated to promote and manage the wine richness of an area. Tourists know every wine region through wine tasting and visiting wineries and vineyards. The Ministry of Tourism has unveiled a tourism plan that was signed in conjunction with the 18 directors of Tourism of the province, this plan is a prioritization of transportation needs, both improvements and maintenance of the same, “with this we seek to consolidate wine tourism product. “He emphasized Böhm Continuing its signage plan, reported that they continue to work towards that is Mendoza in 2010 marked the best tourist destination of Argentina. “We have to work hard because Mendoza has a 20-year delay in signaling vial,” said Tourism Minister. That made a significant investment in tourism signage, with the placement of 101 posters in national and provincial routes, each poster features three ideograms. For the second half of 2009 is expected to add more than 50 posters.
