With the malbec sufficiently taken as emblematic grape of Argentina’s wine industry in the world, starts to expand the list of pending discussion on the profile of Argentine wine tips. Those concerning what is and especially what it should be. How much serves to describe or equate tasting qualities marzipan notes, white pepper and ripe red fruits Are tastings have become a display of sophistication that confuse more than guide What gives the wine the glamorous image that has been built around to force events and life style stereotypes Questions like these emerged this week as part of a meeting of journalists in Mendoza. Rachel Rosenberg, editor of The Connoisseur and Clarín supplement pots, Cucorese Martin, editor of Market and Joy magazines, and Marcelo Chocarro (Metropolis magazine and radio La Red) featuring renowned Czech and Gustavo Choren Elizabeth among others, participated in the day. The excuse was the presentation of new premium icon Luigi Bosca, which goes to the export market in a limited edition of 4,800 bottles at a price that breaks everything in the local market: between $ 380 and $ 400. After launch, the slogan was raised for discussion: how should be the next Argentine wine was a technical approach aimed at finding a balance; ie less concentration and more subtleties. But space to extend the discussion to the market. Gustavo Arizu, responsible for the production area, summed up the characteristics of their new issue. An enjoyable wine, that supports be saved without changing its qualities. His brother Alberto, export manager, stressed the importance of terroir as the basis of DOC Lujan, the first of Mendoza. The goal is for all vineyard expression is preserved, and that sometimes you have to minimize technology. The cellar of Arizu is the tenth most invoice exports in the country and the numbers support their commitment to high-end. As they explain, with the highest average price of the top twenty, and fifteen U.S. dollars more than the first. The least expensive commercial auspicious sight But now that many wineries are in the world partly contrasts with the reality of domestic consumption of premium wines. Beyond the packaging does not differentiate between the country and abroad, the price-promotion mix hits in the popular imagination that categorizes inaccessible in many cases. The wine has lost its ability to be enjoyed and marketing has stressed for prices to spike. Thus thinks and speaks Czech Elizabeth, a wine specialist who leads the Gourmet Club. There was more to be tasted to drink, and even today some can not pair with any meal. Then came the era of hyper concentrated wines and spirits; We are now returning to a more humanized stage, also in price judgment. As for what is pending, according to the expert must regain what enjoyment snob, and this suggests rethinking the role of sommeliers who are the esnobean, he says. The limit is set the market, and Czech exemplified. Maderizados I do not like wine, but people ask, before judging ensures that $ 30 would be your price threshold. Do not pay more for a bottle of wine, Czech said. Lawyer, sommelier and journalist Marcelo Chocarro highlights the subjective factor. And if it clarifies that in choosing a wine like that like golf, are general law and there for all matches on the weight of the snob. Fashion is making wine for export. So while that happens, is a good decision of not adopting a distinctive wineries policy says. Regarding prices, according Chocarro all depends on the occasion rather than the product itself. However, states that wines are over $ 100 and oenological works. How many people can appreciate wine that price or more must be admitted that there are wineries that promote a false elitism and underestimate the domestic market. Increasingly sold directly to the cost manner. At this point, blames the old school journalists to communicate that can only drink wine by the glass and is available to only a few. The role of communication ends up on the bench, how much should be the easiest people to message. Be careful with what you say: it is unacceptable, as it made a benchmark for the industry in the last Forum, to hear that you can not do cheaper wines because they give costs concludes Chocarro. Source: Diario Los Andes
