Come the New Year holiday and the domestic market predicts strong sales, especially for sparkling wines, whose prices increased about 20% this year.
Auspicious year to have sparkling, whose sales in the domestic market grew by 3.7% in volume between January and September this year, and 27.5% in turnover, according to data provided by the consulting CCR in the survey for the Wine Fund, where large supermarket chains are measured (not including restaurants and bars, where consumption is higher). As for foreign market, Gaston Garcia MRT (www.mrt.com.ar) noted that an upward trend is highlighted, with growth in general, compared to the same period last year (January-September), almost 40% of cases exported in quantity and 34% in total volume measured in currency (FOB U $ S). Only a decrease is observed in the average price per case of 4.5%, which often is due to sales volume (ratio. Value x amount should be noted that data exports include foaming and frizantes as they are within the same nomenclature . customs the dominant brands in this market are: Chandon (13.2%), NewAge (9.7%), Mumm (7.6%), Toso (5.2%), Nocturne (4.9%) and Suá (4.1%) Garcia points out that within 90 destination countries where they are sent foaming, higher growth rates, measured in cases exported, occurred in the United States (173%), Japan (273%), United Kingdom (140%), Mexico (430%) and Poland (5800%). those measured in boxes a growing business Calusio Francisco, Bodegas Chandon, the processing of larger foam Argentina, said that this year was recorded more sales growth still wines than sparkling wines in domestic market. however grew significantly in value. This year the category has grown by about 3% by volume in the local market and exports in terms of the base is still very small and the growth indicators are not representative, since they depend on specific business in some markets. However, in recent years there was a significant growth mainly in Latin America, said.
Meanwhile, he hoped that the category average prices increased by about 20%, mainly due to the need to recover the value of the same which had deteriorated in recent years.
Fernanda Squassini, Institutional Relations Bodega Dante Robino, who works with the Novecento line foaming and Suá in frizantes said that foreign market sales growth is 18%, while foreign sales grew 15%. The price increase of the blowing of the winery was also placed in the order of 20%. Anais Saint Maxent, marketing manager Mumm (Pernod Ricard), another major Argentine champagne coolers, said the year-end sales are going well, the crisis has not affected as much as previously thought.
The Mumm sparkling rose slightly in October was not significant, the increase is around 2 pesos, before the champagne was sold at 28 and is now worth 30 pesos, plotted. The crisis did not affect both the category Magnani Fabian, head of St Hubert Winery Marketing, which markets the St. Hubert Sparkling Extra Brut and Extra Brut St. Hubert Torrontés -bread sold in wine shops and restaurants within an approximate value of 28 and 35 pesos says the crisis hit, like everybody. There has been a decline in product demand, now begins the strong sales period, as the holidays approach, take-off but still did not happen. October, November and December show the trend, but this is an unusual year for the international context, we are not out of what happens to other products, said Magnani. However, during the year and overall sales of these products grew by 20% in the domestic market. In a little more external market, but the recession hit us a bit, he said. Prices increased during the year by 15% because we have a very important increase in inputs. Noelia Páez, marketing manager of Bodega Septima, which sells sparkling Mary (Premium) and Seventh Extra Brut says instead that the crisis did not affect. We do very well with the sales end of the year, we know it’s weird, customers tell us they are waiting, but sales results are very good, let’s go over budget, better than last year, with an increase of 20% per month with almost all products. This year rose Seventh prices rose twice, trying to adjust the gains to increases in inputs, it’s $ 4 pesos in six months, is not significant. Trapiche had a year of exponential growth for the entire line of champagnes, meanwhile ensures Mayra Maioli, Head of Public Relations and Press Bodegas Trapiche, and reveals that in the domestic market of sparkling brand sales grew 226%. Liliana Yoma, Department of Marketing Bodega del Fin del Mundo, also speaks of growth. Our Extra Brut from the End of the World is a high quality product, made by the traditional champagne method which has given us much satisfaction in 2008 and has increased its sales by 26%. The price of the Extra Brut Del Fin del Mundo was adjusted to 25% compared to last year, also by the input
