The event will take place on 24 and 26 April at the Expo Center Norte, Sao Paulo Pavilhao Blue. For the sixth consecutive year, ProMendoza, together with the Ministry of Agro Industry and Technology, will accompany the local wineries that want to participate.
Also attending will be Wines of Argentina, the Federal Investment Council and attending wineries in particular. This year, the province will have a stand of 143 m2 and will be part of the Top Ten competition.
They will participate in a total of 25 countries, including Latin American countries are highlighted. Be present employers and business representatives; Owners of restaurants, bars, wineries, sommeliers; students of hospitality, tourism, food, wine and consumers.
Back time market
The diplomatic and bureaucratic difficulties that Argentina and Brazil face for years, have been negatively reflected in the wine market.
According to the Brazilian Institute of Wine (Ibravin), based on figures compiled by the Ministry of Development, Industry and Foreign Trade of Brazil (MDIC), Argentine wine exports to Brazil fell 2% in 2011.
This decline is due to loss of land of Argentina over its competitors. Between January and December 2011, entered Brazil 77.6 million liters foreigners from 31 countries, up from 75.3 million liters imported in 2010 from 30 countries.
