On Wednesday, the Business Round III with wine importers United States began. Organized by the ProMendoza Foundation and the Ministry of Production, Technology and Innovation in Mendoza for 3 days, 24 wineries will hold meetings with nine North American country buyers.
During 3 days, 24 interviews with local businesses keep importing invited by 9 ProMendoza from Florida, California, Arizona, Texas, IIIinois, Georgia, Alabama and New York. Also, the last day the ProMendoza Foundation will offer importers the ability to arrange individual visits to selected wineries, in order to have a more palpable vision of the wineries. The inaugural ceremony was held this morning at the Convention and Exhibition Center of Mendoza, with the presence of Guillermo Migliozzi ProMendoza Foundation President and Minister of Production, Innovation and Technology.
This event represents one of the most important roles you have to perform ProMendoza. Since it is a way of bringing to the world and vice versa Mendoza.
The goal is to work with companies from Mendoza, where they have the opportunity to offer their different lines. In this way, they manage to increase their presence in various niches of the American market and do business in the short and medium term, the president emphasized ProMendoza. Currently, the United States is the main export market for wines from Mendoza. In addition it is expected that by 2010, per-capita consumption in the United States reaches 12.28 liters which will make him the leader of the demand for this product. That’s why we need to focus, and help small wineries to position themselves in this promising market, noted Nicholas Perinetti of Wines ProMendoza sector and one of the organizers of the Business Roundtable. Most importers invite not working with wineries in Mendoza. So we benefit not only us but them as well. Furthermore, this type of event, we generate more direct contact and generate the opportunity to know our province and each winery, he said. Across find importers who came to the province. Jorge Mendez, California Wine Trade, the Bordeaux Company, told Day to Day Wine conception of wines tasted so far. Argentine wines are approachable, fruity and easy to drink, so that has made the American consumer likes. But I think Argentina has a shortcoming as a new exporter. Yet fail to issue export have to educate yourself. Last year I happened to a winery, we were contacted to start marketing their wines in San Francisco but fell by bureaucratic issues and default on their part. Gradually Argentina is becoming more known, especially, for the good acceptance that have had the Malbec wines. Still much as they are just entering, is why you should focus on making investments in promotion. Many large wineries make great work in the USA such as Norton and Bodega Catena Zapata, where communication is being made very strong. Thanks to this they have made consumers today seek their wines beyond the excellent quality. And this has also generated a phenomenon and you have led the way and the doors to other wineries. Also, Luis Vazquez and Rodney Rodriguez, of House Wine importing company located in New York, expressed interest in local wines and for this opportunity since ProMendoza have been given. In this regard, they stressed that this type of promotion greatly benefit those wineries that do not have the money to get to various states. As for the wines being tasted, highlighted the high level, and excellent value for money they have. They stressed the importance of not deviating from the path that this touring Argentina, since it is going down the right path. Bodegas participants 24 participating wineries of the meeting were: RPB, Clop and Clop, Family Nofal Alonso, Bosoues Andean, Tanino Argentina, Vina Maipu winery and Vdos Jose Quattrocchi, Fecovita Coop Ltda, Winery and Vineyards Hacienda del Plata, Vinorum, Bodegas y Santos J. Carelli vineyards, Bodegas Los Leones, Gourmet Family Cellars, Clos de Farms Establishment, Punta Azul, Andesgrapes, Ovinto, Don Ezequiel Bodega, Bodega Alto Flight, Recollect, barrels Winery, Los Domados, Bodegas San Polo SAICA , Business Enterprise Exporter, Vides, Goyenechea.
