Both wines such as sparkling frizantes are among the categories that have grown in the past year in local consumption, according to the final 2007 report on the audit of CCR wine market.
Whether from fermentation (yeast) or carbon dioxide, the bubbles in the wine are an uptrend marking these products are slowly stabilizing and moving from a seasonal consumption to one more year, in the case of sparkling . Frizantes While still on the rise, as they increased 40% in terms of turnover and 34% by volume. The foaming, meanwhile, showed over 2006, an increase of 2% in volume and 20% in turnover. The data comes from market audit being conducted by the CCR group for generic campaign Vino Argentino. A good wine from Mendoza Wine Fund. This study primarily measures the off trade sales channels (hypermarkets, supermarkets, discounters, supermarkets, stores, delis, groceries, polirrubros) through the analysis of consumer scanning tickets major retail chains and retail. The measurement is made across the country with the exception of Chubut, Santa Cruz and Tierra del Fuego, representing less than 2% of total sales in the country.
These two drinks similar behaviors not only common denominator bubbles but somehow behave quite similarly in terms of market. The audit indicates that CCR in both 2006 and 2007, the seasonal sales growth is very strong. In December sales reach five times the demand in the previous month. An interesting fact to note is the fact that lower-priced sparkling wines sales have fallen 10% in volume and those in Gaza are more than 30 pesos which constitute the largest growth in both volume and value. In the case of frizantes, the category itself can be divided into two: first wines under 7 pesos and other wines above 10 pesos. In this case for the category in general, the report says that by volume it may be noted that the wine market evolves into Gaza mid-priced wines. The category is the only frizantes tripling its volume from 2003 to date, but still have a small share in the total wine market. As product prices increased by only 4% in Argentina within the audited channels. One of the characteristics shared by the two categories is the fact that the concentration of wineries and brands. In contrast to what happens in the wine world, where all segments are highly fragmented, with a large supply of labels and much diversity. In frizantes market, according to the category, there are at least five wineries that concentrate almost 80% of the market, while the same is true in the market for sparkling wines. Growth in frizantes occurs at the base and is logical. The thing to recognize is that this wine is no longer a fad, it is a trend that is installed. Today frizante has a significant weight in the wine category, which accounts for 4% of global sales, said Rafael Squassini, Commercial Director of Bodega Dante Robino Suá producing the wine. In the case of sparkling wines, Squassini highlighted the fact that today the segment within the foaming is the fastest growing medium and high. There are two types of consumers of this product: one is the foaming takes all year where you see the evolution and how they grow extra sparkling brut, brut and nature. And on the other hand, the consumer of the holidays, which knows both sparkling and tend to buy the sweetest wines where seasonality is marked.
Exports: less but more expensive foaming One of the most surprising data on Argentine exports of wines and sparkling wines is their decline in terms of volume. At least that indicated the final figures for 2007 While in 2001 10,917 hectoliters were exported and in 2006 this figure reached 29,413 hectoliters, in 2007 the amount dropped to 24,399.39 hectoliters, representing a decrease of – 17.05%. The good news is that in value terms, exports of sparkling had a minor fall. In FOB exports of these wines came in 2001 dollars au $ s 6.514 million in 2006 totaled 10.016 million or $ s, and u $ s 2007 totaled 9,930,080, representing a fall -0.86 %. Andrew Kemeny, Export Manager Bodega Valentin Bianchi (40,000 bottles exported at an average price FOB $ 7) argued that timely, talking about our winery, we have been growing abroad. Although it is very difficult to place our products (compared to others) because they are made with the traditional method, which makes a little more expensive, but higher quality. Currently, the most important markets are England, Denmark, Sweden and Peru. And our sales are on trade, mainly in restaurants, which is the place where you can generate brand. The domestic market is maintained with an average of 2% annually, the wine continues a gradual recovery in the domestic market and stopped his fall. The total (both alcoholic and non-alcoholic) beverage market volume grew four points in 2007 compared to 2006; and two 100 points based on 2001 Increased turnover of wines has been 107% in the past six years, of which 12.7% was reached in 2007, the study of the CCR group.
