Foreign sales of bottled wine (bottle, tetra, Bag in box) grew 14.87% in volume and 25.41% in dollars FOB last year, with total sales reaching 535 million dollars. Meanwhile, the bulk wine totaled U $ S 104.2 million. A report by consultancy Marketing, Research and Technology (MRT) explains how the markets moved in 2008 What were the top 10 brands of bottled wine. The 2007-2008 year performance left a positive for exports of bottled wine and bulk balance in Argentina. Data from the MRT (www.mrt.com.ar) ratified in 2008 bottled wine exports (including bottling, tetra and bag in box) $ 535,861,766 against $ 427,300,104 sold in 2007, with growth in FOB dollars 25.41%. In this figure the $ 104 million FOB export bulk wine are added, reaching a total of nearly $ 640 million. “With great satisfaction we see that our prediction was fulfilled, since, as discussed for the magazine Wines & amp; Vines in the August edition – September 2008, exports of bottled wine have exceeded 500 billion FOB dollars by the end of 2008, reaching more than $ 535 million. Area bottled wine sales totaled 502 million, while Tetra 23 million and export Bag in box recorded reached 10 million, “said Gaston Garcia, an analyst of International Trade MRT. “Is the product that grew more in bottled wines in 2008, almost 53% in number of cases, 68% in dollars and 8.5 FOB price per case in ‘Garcia said this last category, Bag in the box, that keeps growing. bulk Wine Meanwhile in bulk wine exports reached 104.2 million dollars, 173,598,380 liters. This implies that, compared to 2007, an increase of 26 registers % in liters, 52% total FOB-in 2007 was U $ S 68.5 million-almost 21% in price per liter exported, which was positioned at 48 cents. analyzed the different months of the year he added that “during the whole year 2008 was a trend on the rise, only in the last three months a slowdown and a slight fall that probably was caused by the crisis across global markets is”. “In terms of markets for shipments of bulk wine sales to China, Switzerland, France and Venezuela are the fastest growing. China (which this year was ranked as the third destination of the product) compare happened to 25 million liters in 2008 to 1.8 million he bought in 2007, while Switzerland bought 2.4 million liters on buying 1.2 million the previous year. To this we must add that Russia, the United States and Canada (1st, 2nd and 4th destinations for Argentine wine) also increased by 18%, 4% and 17% respectively. “Garcia. Market for bottled wines noted Analyzing major markets (top 10 countries) for bottled wine exports, showed a growth in number of boxes as in FOB dollars, except for Brazil, which fell 3% in quantities, Russia 8% and Chile 32%. “All other markets were maintained or growth for Argentina: USA grew almost 35% in amount of cash, and 41% in FOB dollars, compared with 2007; Paraguay 4% in quantity, but 24% in value; UK 14% and almost 16% in value; Canada purchased 28% more, but paid for Argentine wine by 35% over 2007, while sales rose 21% amount in volume to Holland but 37% in dollars FOB. Seventh Denmark had an increase of 15% in volume and 14% in value. While in eighth, Russia not only bought less, but fell in value by over 23%. At No. 9 is Sweden, where destination sales grew 37% by volume and a remarkable 49% in value. Chile finally paid 8% for Argentine wine. Within 10 seconds destinations for Argentine bottled wine, which grew the most were: Ivory Coast 503%, rising from $ 193,000 to purchase, more than 1.2 million. Those projects that are also Ghana grew 67% in quantity and 62% in value, Japan 67% in volume and 58% in value; Finland 35% in volume and 40% in value. The single market in Colombia was low with less than 1%. Varieties and brands Regarding exported bottled varieties, García says that ‘The Malbec is leading with 23% of exports, followed by red blends with almost the same percentage, 23%, then follow them with Cabernet Sauvignon 9% of the total and 6% corresponds to Chardonnay. “The brands that top the list of bottled wine in 2008 are Uvita de Plata (RPB), followed by Trapiche, Trivento, Santa Julia Fuzión (Zuccardi Family), James Marcus (Fecovita), Alamos (Catena), Argento (joint venture for the UK market), Flichman, Astica (Peñaflor Group) and Pampas del Sur (Trivento). The average price per case also increased significantly in virtually all brands’ overall growth averaging 8%. In 2007, the cases of 12 bottles averaged U $ S 25 in value, while in 2008 the average price was U $ S 27.
