After Buenos Aires, Mendoza is becoming the preferred destination for the LGBT community (Lesbian, Gay, Bisexual and Transgender) and much has to do wine involvement. This vein the advantage wineries like Trapiche, Norton, Chandon, Margot, and Ruca Malen Achával Ferrer, among others, that are very receptive to LGBT tourists, he told San Millán Carolina, one of the owners of gay tourism agency, Heaven and Hell.
Wine tourism has grown in Argentina by the hand of winemaking. Hundreds of wineries have created a special department for this activity and have developed alternatives for all tastes in the last ten years.
Much has to do with the gay community profile. They are very sophisticated, demanding and people with good purchasing power. They know a lot about wine. In fact, often choose to enter a course on wine in the cellar dictate here, told Gaston Re, head of the Department of Tourism of Trapiche Winery.
He agreed with this concept Carolina San Millán. The gay-friendly programs usually last longer than common. Staff should be trained to have a more timely and specific inclusion of the need to deal.
The level of culture and specialization in viticulture gay audience is almost always achieved in other regions of the world such as Napa Valley, Chile, Australia and France experiences.
the offer
Another warehouse that pays special attention to the gay tourist, is Norton. This year the company launched a wine tourism program called Food & amp; Friendly Wine Experience, which aims to attract the gay community and those who find attractive experiencia.La activity begins with a reception on the terrace of sparkling Wine Bar, continues with a tour and tasting at an exclusive outdoor space and with the Cordon del Plata and breathtaking scenery.
There, with malbec vines on our farm Perdriel, tasted varietal grapes and high-end. Road to lunch we make a step in the cellar, we completed a Olivas Restaurant menu in four steps maridamos dishes based on a selection of olive oils and our top wines, said Álvaro Agüero, Head of Operations and Tourism Development of Norton.Por meanwhile, works in partnership with Trapiche agency gay tourism, Heaven and Hell.
One of the packages offered at the winery consists of five sparkling wines tasting two different brewing methods and varied levels of sugar.
Another wine program is a course of three hours. It is for up to six people. Vineyard an hour an hour and one hour winery tasting is done,. Moreover, in view of future, is developing a third program for the gay community. Ninety Plus or +90 will be called and propose tasting five wines that have won more than 90 points in Wine Enthusiast publications and The Wine Advocate. It will cost U $ S 95 per person.
good results
Trapiche and Norton both have good conclusions drawn in his early work. So far the demand has not been too but very good quality, said the representative of Trapiche. Satisfied, he mentioned that the wide range of wines from winery allows them to conquer the taste buds of any tourist, because the styles are very different and will suit any taste.
For Álvaro Agüero, the results achieved by Norton were also very interesting. At first we thought we needed an exclusive offer for gay tourism, but we found that integration is a key point for success with the program, said the professional.
SOURCE: DAILY THE ANDES
