He finished the most important wine competition in Argentina. Of 478 samples from 119 wineries and four of them picked up the top award, the Gold Trophy. Over 30 wines won the gold medal. What wineries won medals, which left the Wine Styles Successful Seminar in the United States and what were the suggestions of the eight invited international journalists to test Argentine wines.
The most anticipated moment for the participating wineries in Argentina Wine Awards II was on time and surprised: some jumped for joy, others put ugly face. At the awards dinner, held at Villa Decero, organizers announced the names of the winning wines. Four samples got the top prize, the Trophy, which gave wines of different varieties so state because the contest could only win the big cup exponent by varietal.
Andean Malbec 2007 (Andean Vineyards) won the Trophy Malbec, Cavas de Crianza Cabernet Sauvignon 2006 (Bodega Clos de Farms) got the Trophy Cabernet Sauvignon, The Gates Tenth Anniversary Bonarda 2006 (Valle de la Puerta) won the Trophy Bonarda and Vistalba Court A (Bodegas Vistalba / Carlos Pulenta) he won the Trophy Red Blend. In addition, 36 wines achieved the Gold Medal, 121 samples reached the silver medal and 179 copies were left with the Bronze medal. This means that, of the 478 wines entered by 119 participating wineries, 340 samples obtained a medal, a highly respectable percentage, which speaks of progress in the quality of Argentine wines. Doug Frost, Patricio Tapia, Michael Franz, Paul Lukacs, Charlie Arturaola, Marguerite Thomas, Michael Schachner and Steve Olson next to Roberto de la Mota, Edgardo del Popolo, Alejandro Vigil, Marcelo Rodolfo Sadler Peleritti and Argentines were responsible for testing the 478 samples and decide which are the best Argentine wines, with the most important destination country for the United States market. Within the Argentina Wine Awards competition, organized by Wines of Argentina and operated locally by Area del Vino, the seminar program was conducted Wines & amp; Successful styles in the United States, Bureau Palmares, where more than 350 maximum stage personalities gathered wine. During the day on Thursday at the Palmares Bureau judges evaluated eight successful wines in the market focus. Thus, during the morning were presented: Veramonte Reserva Chardonnay 2005 Casablanca Valley, Chile. Coteaux du Languedoc 2006 Laurent Miquel Nord Sud Viognier France. Clos Roche Blanche 2006 Touraine Sauvignon Blanc of France. Bogle Vineyards 2005 Merlot California. Martin Codax Ergo 2005 Tempranillo, Rioja in Spain. Winners Tank Eskadale 2006 Syrah Australia. Poujeaux, Moulis 2003, Bordeaux, France. Hill House (WH Smith) Purple Label Cabernet Sauvignon Howell Mountain Napa Valley, California. Each spoke on the wine chosen, but it was his views on the industry and its possibilities Argentina abroad giving the talk. Immature ¿In 2007, according to Caucasia Wine Thinking Consultant wine exports reached the north country in FOB 95,318,202.32 dollars while the volume reached the 27,608,665.38 liters, making it one major export markets of our country along with Brazil and the UK.
But each country and each state has its particularity and several of the jurors pointed to the fact that the immaturity of this market compared to the wines.
This is a very difficult market to predict because it moves by fashion. It has been noted that it is a country where most do not know much about wine, we could see reflected the effect of the movie Sideways which drastically lower sales of Merlot. This shows the immaturity of the market that is today pulled by a new generation that drinks wine, said Michael Franz. Torrontés and Bonarda: a niche market Most jurors agreed that Torrontés is a variety with a great aromatic expression that makes it easy to take wine with potential for success in America.
Al repecto, during exposure, Paul Lukacs who remarked: Do not follow fads, no one knows what consumers want America tomorrow. In this regard, he said that to succeed in the USA market There are two basic keys, first make wines with an excellent price-quality (value) in all price segments. And second, offer wines that are distinctive of the place, having typicality, is where the Malbec and other varieties like Torrontes not have jurisdiction. Steve Olson, also noted that the Bonarda and Torrontés have a space in the market. Dealers have to discover their wines, not do more Chardonnay and Merlot, because it is not what the American consumer wants. Do what you do best, then that find their opportunity to identify Argentina with Malbec and why not with Torrontés and Bonarda. The packaging is everything Although many advocate the fact educate consumers not juzgen a book by its cover and a wine by its label three jurors agreed that packaging matters when to sell and stand out in a gondola.
I do not think Argentina will benefit in sales with a horrible packaging where wine joins the guanacos, ostriches or goats. The packaging and the name of the wine are very important when making a purchase decision, said journalist Wine Enthusiast, Michael Schachner.
At this point also coincided Marguerite Thomas who said that when buying, women looking for excellent value for money, but also they also want their dinners presence, therefore the label and packaging have a lot. Do what they do really was a pleasure to listen to this great people, aware of the world and of course wine. Who better than them to describe what happens between our grapes and the American consumer. All specialists and above all lovers theme, presented 8 international wines, espejándolos with our products and discharged with letters criticizing the major participants including Roberto De La Mota, José Zuccardi Arizu met and to an unknown character the category (so far) himself and now if recognized Gustavo Santaolalla, who was received with loud applause from the audience at the pun Sergio Gras saying “that it is not a secret among the mountains, is with us Gustavo Santaolalla “Steven Olson, described us perfectly. “They have a magnificent land, the altitude of the vineyards might even say that they are unique, the quality of soil and climate, the food, the great food they have here (I wish we had this in the United States), its people, its music, Tango, Malbec. they have to take all this. enhance it. “Steve was totally at odds in trying to put a new Yellow Tail in the United States. “What is it to put a flame, a guanaco on a bottle of wine, not your identity. Excuse me but, I think that’s wrong.” Both Steve and the rest of the participants did use the Malbec stress upon as the great banner. It’s really distinctive Argentina. While Charlie Arturaola also highlighted the great chance with other wines like Tempranillo Uco Valley, Salta Torrontes and Bonarda Lujan de Cuyo. Charlie emphasized that these wines are Malbec together with differentiating features with the rest of the wine world and the strategy we should direct it that way too. Patricio Tapia, a humble gesture apologized for being Chilean and Argentinian wines speak, but their expertise is unchallenged and was very well accepted by Argentinos professionals attending the AWA. Patricio talked error in entering the Chilean market with very low prices. Today Chilean wines are considered very cheap in the United States but are not associated with quality. No matter what is on the bottle, association, cheap Weak goes along well aware of this and Chileans. Patrick believes that we need to position ourselves in a strip in which do not make the same mistake and they left a very strong criticism directed winemakers. In the attempt to make wines for the American palate are being very ripe grapes to the bottle and this could give rise to serious problems in the future. Area Wine, operator of the event, was right to invite Marguerite Thomas who reminded us that in addition to all the details to keep in mind, was the woman who is the protagonist in the United States when buying wines and as Marguerite would to devote more attention to it, not only from the types of wines but also from the label. Michael Franz was necessary. “History For Sale” and so joined Paul Lukacs, Doug Frost and Michael Schachner and gave their views on the wrong strategy taking some wineries to get the most coveted by the world market. There are many wineries that are overly concerned about the American palate and changing money in your pocket for the loss of identity. Which will affect much in the future. Most panelists agreed on the Argentina wine story that has even the Chilean Patricio Tapia said that our identity is authenticated. “While we (for Chileans) copy the chateau in France, immigrants created vineyards and their wines here.” Subtly let Patricio read between the lines that this tradition is what was stopping us and making us feel comfortable in our place without leaving to seek new markets. Michael Franz said there are many Americans who do not even know all the states of the country. “No need to worry because they feel the power first, to care for others.” Franz said there are wineries concerned to show that their product is Argentina, “but a lot of us (Americans) do not know where Argentina is, and that is where they should sell wine its great history, its roots and its wines.”
