The province converted a trailer into a virtual wine cellar which will tour the country to promote its attractions. The Ministry of Tourism, Government of Mendoza with Fecovita promotes important events in the province. It does so through a trailer that travels the country and showing images of Mendoza, distributing brochures & nbsp; and inviting a tasting of wines from Mendoza.
The activity is done with the winery Stay Mendoza, part and presentation Fecovita attended the Tourism Minister Luis Böhm; Manager Estancia winery in Mendoza, Gustavo Lopez and branch manager Mar del Plata, Juan José Álvarez.
Stay Mendoza winery won first place prize awarded at the Provincial Tourism Festival where it was chosen that best represented wine label to Mendoza. & Nbsp; After the award by the idea of making a trailer Fecovita to scour the country, showing pictures of passers Mendoza, leaving brochures and inviting taste the wines from Mendoza.
The trailer is a virtual winery where visitors can walk through five monitors and LCD different aspects of Mendoza television, cultural work, processing, fractionation and infographics wine, on the other hand a giant TV is exploited to the delight of future tourists, so they can discover the beautiful landscapes that the province offers.
Last week the trailer promoted the province on the Atlantic coast came up with the idea of making the white walls serve as tank car reviews, in which people sign and leave their opinions of their experiences in the trailer. One wrote: Thank you for bringing a bit of Mar del Plata Mendoza
The mega promotion vehicle was present in the province during the National Harvest Festival. It is scheduled to arrive in Bahia Blanca, under FISA, one of the most important product marketing for Southern fair. It will also be in Cordoba during the week of World Championship Rally. & Nbsp; Then he will move into the province of Santa Fe to continue their journey to inner cities of the province of Buenos Aires.
