In one of the most prestigious areas of the City of Mendoza, there is a heritage gem that seems to be forgotten in time. However, two projects under analysis serve to Capital City of that house alive. One of them tries to turn the famous mansion Stoppel, at the world headquarters of the Eight Wine Capitals. So producers, vintners and winemakers could show, directly, their products to the world.
The house is located a few blocks from Parque General San Martin, Emilio Civit 348 City, was built in 1912 by the then ambassador Peru in the province, Luis Stoppel. Given that Mendoza was selected in November 2005 as one of the top eight world regions in material production wines, this private initiative envisages giving space to community development, and thus promote a strong impetus to the wine industry of the country.
The original proposal seeks to create permanent eight spaces for each of the wine capitals, based on the art, culture, wine and tourism exhibitions. But further stipulates that the contents thereof are renewed periodically. On the other hand, proposes the creation of a theme restaurant based on the capital and the wine industry, with a corner for each, where it is intended that there is a representation of the culinary diversity of the eight capital cities, as well as having with wines from all cities. Part of the eight capitals The distinction given to the authorities of the province in California, Mendoza became the first Latin American city to receive this honor. So Mendoza was prepared to host the annual meeting of the Eight Wine Capitals, which occurred in November 2006 More than a hundred countries enjoying wine born in these terroirs recognize the importance of such a distinction.
That’s why through this private initiative aims to turn the house, abandoned over two decades ago, at the world headquarters of Wine Capitals. In addition, through the project that is being analyzed, provide a space for the town install a tourist information office, which attract foreigners and bystanders. Moreover, and as consideration for the grant, the authors offer the municipality an annual or monthly fee to be calculated based on the investment, depreciation and services. This amount will be established by agreement with the municipality and shall be designed, at least 50 percent to the cultural management of the City.
The objectives of the project, is contemplating the creation of a living art exhibitions, exhibition priority Mendoza creators programmed by the Cultural Department of the Municipality. The house is also intended to set up a meeting and special events, office management and customer service centers and reports, among other services. Paul Falcioni educational input, one of the authors of the project in dance, also revealed that the project is strictly edilicio, claims that the house is generating different meetings and cultural exchanges between different cities or provinces. For this, to create a system of encouraging artistic and cultural work scholarships, through economic incentives and annual awards. The generators of the initiative, asking that the property be transferred for fifty years from its award, automatically renewable for another fifty years, absent objection or objections of the parties. To obtain the approval by the municipal authorities, the World Headquarters of the Eight Capital Wine could be ready within a period not exceeding two years and nine months. Beneficiaries producers, vintners, winemakers, marketers and all those who daily are related to the wine industry, would benefit from this seat in the province of Mendoza. In addition the project will benefit artists and cultural managers who have a new space to present their proposals. Although it should be noted that not only the private benefit, but also the district capital to reinvest funds you get through the cultural area will be. The authorities of the capital municipality must decide in the coming days, which of the two projects is feasible to the interests of the province. The other project being analyzed corresponds to the creation of an art room with space for local authors, which also provides a shopping arcade, among other things, and was presented by renowned artist Mendoza, Sergio Roggerone. Mendoza Capitals The process began exactly a year ago when a representative nominated ProMendoza before the Annual Meeting in Melbourne. In April 2006, a delegation of Great Wine Capitals, led by the general secretary, Catherine Le Parmentier, came to Mendoza to visit wineries, vineyards, cultural, historical and tourist centers and define the potential of Mendoza, to be a member of this Red.
Finally, our province last June joined this major integrated so far by seven major world capitals red wine: Melbourne (Australia), Bordeaux (France), San Francisco and Napa Valley (USA), Porto (Portugal), Bilbao and Rioja (Spain), Cape Town (South Africa) and Florence (Italy). Benefits of equity Join the GWC implies, among other benefits, a significant diffusion regions and the wine industry in Mendoza www.greatwinecapitals.com website, participate in tastings, contests, and events offered by this network working, and create links with leading wine promotion and marketing of the major wine producing countries institutions. Belonging to the Great Wine Capitals is a great achievement for the positioning of Mendoza, which responds to a local strategy to generate an image of the wines in general. Moreover, the fact that the province is included in this ranking, add value to the campaigns and strengthen the content of the promotional message. In addition, Mendoza will have access to discussion forums promoting entity with respect to politics, tourism, education, wine industry, business, investment, art and culture, as well as promote cultural and educational exchanges and have updated information regarding harvest reports from member countries. The Great Wine Capitals Network This organization was formed in 1998 with the aim of working together to stimulate international wine tourism and promote the cultural, economic and academic exchanges between these famous capitals of wine. The GWC aims to establish relationships among its members not only in wine matters, but also in terms of culture, tourism, education, research and marketing. The main objectives are to develop wine tourism capitals members, boost business and investment in the sector and encourage projects on issues related to education and research.
