Last Thursday was inaugurated at 19.30 at Los Robles Avenue, General San Martin Park in Mendoza -in front of the Rosedal, and works on weekends and holidays. In place of the province microentrepreneurs marketed products as diverse as perfumes, canning, textiles, ceramics, traditional folk handicrafts items produced through recycling, wine, chocolates and many more. Were present for the ceremony Lieutenant Governor, Security Minister, the Minister of Tourism and Minister of Human Development, Family and Community, among other authorities. The walk was conceived as a center support microentrepreneurs development. It aims to contribute to the employment and self-employment of about 40 entrepreneurs who see Mendoza crystallized and, after a year of preparatory work, your expectations. Thus began a series of personal, family and economic growth based on their skills, work and development ambitions. Micro-entrepreneurs have been trained in marketing, packaging, customer service, creativity, language and design, among other items, in order to improve its products and skills. The Callejón del Lago serves weekends and holidays weekend evening in Los Robles Avenue, opposite the Rose Garden Park. The novelty of this proposal is that these entrepreneurs who were selected for the quality of its products and will be able to market their productions a year in this space. At that time they will receive assistance and periodic evaluation of their marketing strategies to make them more effective. Once the deadline passed, they will leave way for new entrepreneurs. A circle of improvement based on a space provided by the Ministry of Human Development, Family and Community evolving, and which will also include about 40 families a year in a process of human, social and economic development is then established. In that sense, Ruggeri said that this project seeks to associate the development of social productive entrepreneurs a tour in a busy, symbolic and representative of our country place. He also commented that there cultural activities that give life and develop attractive to ride. The idea is that this becomes an activity that allows them to generate genuine income permittees for themselves and their families. We intend to achieve in the process corporate sustainability to be maintained over time and that this will reach to access living conditions they deserve, because they are workers, because they are creative and innovative, and that have accepted the challenge of this collective endeavor he added the official. In this regard, Juana, an entrepreneur dedicated to the recovery of indigenous ceramic techniques, said that joining the activities of the ministry was after a process of selection and training in various disciplines who were giving us the experts from the Directorate of Development socio. This led me to think about how to improve my level product presentation, packaging and promotion, in order to enhance it and allow me to live what I do. There is also room on the promenade stands for the Craft Market Mendoza and others dedicated to institutions such as the Ministry of Security and Hope Foundation, which works with recycled paper. This is the realization of a dream that our micro entrepreneurs looking to do better, so that in the future may be quite independent and develop a decent economic activities contributing to the improvement of quality of life based on the social economy, which is a based economy rather than the capital at work, effort and willingness to change-concluded Ruggeri.
