It will be held on November 5 at Ángel Bustelo Auditorium in Mendoza. The event will feature the participation of national and international personalities in order to hear the experiences of other destinations.
Bodegas de Argentina presented the second edition of the Seminar for Tourism, with which the institution expects to generate a great contribution to the industry with a full conference program with high academic standards. The aim is to exchange knowledge with other world regions with more experience than Argentina and already positioned in the tourism market and offer a vision of the consumer of wine tourism. The presentation was attended by the president of Bodegas de Argentina, Juan José Canay; Bodegas manager of Argentina, Juan Carlos Pina; Undersecretary of Tourism Mendoza, Gabriela Testa and Wine Area Director, Javier Merino. This event is part of the Consolidated Plan Tourism in Argentina funded by the Inter-Social Development. Bodegas de Argentina for more than a year that has an agreement with the Bank for a loan does not refundable. This gives you the ability to both Mendoza wine as other provinces and with the support of the Secretariat of the Nation consolidate a typology of tourism and shore with issues that are needed, said Gabriela Testa, Undersecretary of Tourism Mendoza. The seminar is organized by Bodegas de Argentina, businesswoman entity associated with more than 140 wineries, along with the Ministry of Tourism of the Nation and IDB MIF / MIF and operated by Area del Vino. The wine increased 40% on average across the country in the first half of 2007 compared with the same period last year, according to statistics compiled by the National Commission for Tourism Wineries of Argentina. Mendoza, a reception of more than one million tourists, will host the II Seminar Wine. This is expected to generate a great contribution to the industry with a full conference program with high academic standards. In addition, the seminar includes the participation and support of the seven wine regions of Argentina: Salta, Catamarca, La Rioja, San Juan, Neuquén, Mendoza and Black River. The tourism industry has a strong momentum and growth in recent years and it is important to open the debate and analyze the subject to address the development of the sector. The goal is to provide attendees with the experiences of other wine regions of the world, and positioned in the global wine market and offer a vision of the consumer of wine tourism. Juan José Canay, president of Bodegas de Argentina said we tried with this seminar is to strengthen knowledge and give more publicity to wine tourism in Argentina. Keep something in mind is that the wine practically consumed by origin, that is, someone will find a wine in a gondola and wants to know where is this wine because it is precisely what makes the difference to the highly competitive. Similarly he said: The function beyond its wine consumption has other additional functions such as the development of tourism. There are some parts of the world which have become famous only for people who will visit wineries and vineyards in that sense Argentina has enormous potential from Salta to Neuquén. This seminar has something valuable and perhaps some may have taken time and money to go to each of the regions wine tourism and go to visit them, but I know there are many wineries and small businesses or entrepreneurs or future do not have that availability. So this seminar brings together specialists and experienced people from different regions all together in a single day in Mendoza, Gabriel Fidel remarked. The goals we have is that the image of Argentine wines in the world are strengthened, and learn more. It’s a chain, since what is done as a promotion then be translated to sales and tourism in the different provinces, he added. Regarding Consolidation Plan, Fidel told Gabriel & nbsp; which has several stages and we are currently in the supply system, that we are doing with international consultants who are accompanying us. We are also starting the study with a strong plan that will allow us to know what is in demand nowadays in the world wine industry. The thing to clarify is that this is a National Plan is clear that Mendoza is the province’s development and has experience with wine tourism, or more number of visitors, but it is a plan that will help everyone equally from Salta to Patagonia, Black River and Neuquén. This activity is growing and it’s getting more and more important as other parts of the world can see your success. We believe that the seminar is a great opportunity offered by Bodegas de Argentina, provincial governments, the Ministry of Tourism of the Nation and the IDB. As it is also an exceptional to deepen all topics related to wine tourism, pointed Gabriela Testa, Undersecretary of Tourism Mendoza day. Speakers exhibitors panel has been formed and will strategically renowned professionals in our country and abroad, in order to hear the experiences of other destinations. The focus of this meeting is the analysis of successful experiences and demands of tourists seeking destinations linked to the world of wine.
The opening of the seminar will be led by Enrique Meyer, current Secretary of Tourism of the Nation, who will be in charge of talking about Argentina tourism projections. Then will follow the Spanish Luis Vicente Pastor Elijah, who will speak on How to develop wine tourism. Steve Burns will talk about experiences and analysis of American regions; Monica Figuerola of Spain tell us Experience Rioja; the Smith Meter USAmericans speak on the North American market; Juan Carlos Pina, Bodegas de Argentina, expose the Development of Wine Tourism in Argentina; Iole then your experience will Piscolla Cultural Tourism in Tuscany, one of the most important areas for tourism in Italy. While from Chile, Thomas Wilkins will speak about the experience of Colchagua and the seminar will end with the dissertation Gabriel Fidel who will speak on the proposed consolidation of tourism in Argentina. Normal rates The price is $ 190, but buying early card before 20th of this month the value is $ 152 As for companies who purchase 3 or more is $ 161.50 and is discounted by $ 123.50. As well as for students who are interested in participating there is a promotional price is $ 60 including tax. Students must submit college notebook or regular student certificate.
