It is the new merchandising. Famous around the world are looking to make their wines. According to a study, celebrity wines represent 19% of sales made in stores in the United States. Mendoza is no exception to this trend. Princess Maxima, Gustavo Santaolalla, Fabricio Oberto, Diego Maradona, Joan Manual Serrat, are some of those who decide to put full name tags.
Not only in the province of Mendoza but also in other wine regions, famous looking to large structured tannins which wines can associate their names. Ricardo Arjona, Princess Maxima, Gustavo Santaolalla, Joan Manuel Serrat, Diego Maradona, Hans A. Baron Von Maltzahn, photographer Aldo Sessa, Patrick Gerrand-Hermes, Daniel Scioli, Fabricio Oberto, the Dukes of Jacques and Thomas Luynes Luynes, Osvaldo refrigerator owners and Juan Carlos Paladini, Ralph Taylor, German Neus, Federico Mendez and Ricardo Mihanovich name a few, are the celebrities from various fields are seeking the possibility of having a wine with own label. In San Rafael is a family winery steeped in tradition, and Bombal Aldana, under the slogan cellar with barrels full name is producing wines from several famous on their barrels. In 1988 during a trip to France, Camilo Aldana (one of the current owners of the winery) visited a company in the Bordeaux area, noting that the business of this winery was sold with custom wine barrels. This idea was brought to Argentina and launched in 2002, was the winemaker Mauro Nosenzo. Today the winery has multiple owners with their own barrels, among which are several celebrities: start with 17 barrels and 17 owners. Today we have 280 barrels and 220 owners, some have more than one cask with different wines, Nosenzo said. At this time, the winery produces wines for several celebrities and people of European royalty, among them the most important is the Princess Maxima of the Netherlands. Having your own barrel is not a cheap pleasure. To get an idea, on average, could spend up having wine in hand, an estimate of u $ s 6,500. Making a simple budget: at the time of purchase and the wine cask is paid. For example, buying the barrel Seguin Moreau French oak about u $ s 1,450 and wine u $ s 726 Ten months aging and bottling the wine is paid more the second use. Aging and bottling approximately u $ s 1,452 and a new wine which refilled the barrel u $ s 726 Ten months Bottling and filling paid Foster’s wine again the third use. The Oscars under his arm One of the celebrities who makes his wine in Mendoza is music producer Gustavo Santaolalla (winner of two Oscars). At present it is producing Cabernet Sauvignon Don Juan Nahuel hand of the winemaker Juan Carlos Chavero. I’ve been a musician and my brothers had a band called The brothers Juan Carlos Chavero account, who related that one day it happened Ding contact Raul Orozco (right hand of Gustavo Santaolalla in Mendoza, Mendoza recognized musician group Orozco Barrientos) to go see a farm to see the possibility of a wine. Until we molimos grapes had no idea that the wine was Gustavo Santaolalla said Chavero. The truth is that this contact began back in 2005 Today, the wine has more than two crops in process with Malbec and Cabernet wines that are not being sold in the market but the music producer divided between celebrity friends in Hollywood. & nbsp; Santo Pecado is the name Ricardo Arjona wine produced in Argentina with renowned winemaker Susana Balbo. This wine, which was debuted last year in Guatemala, where Balbo was present has achieved great marketing. The relationship with the singer came in 2004 by a mutual friend of the winemaker and Ricardo Arjona. At that time, the aalmorzar wine cellar and decided to make their wine in Argentina Santo Pecado. Currently, it is marketed under a Malbec Rosé, Malbec and Bonarda blend – Syrah 2005 Although it’s in the plans to launch a high-end wine, has been marketed in Argentina about $ 25. Part of the profits go to the Foundation gives Adentro, sponsored by the singer, which helps combat the use of children for the guerrillas. Business in viticulture John Langley, the producer of the Cops (Cops) American series decided to invest in Mendoza in 2005 His first approach to viticulture area was through private vineyards Finca Los Amigos and then decided to invest in a winery . This is Magpie Wines. It began several years ago with its vineyards in California and Langley family joined the local wine industry by acquiring 50 acres in late 2005 at the renowned Agrelo, Luján de Cuyo. Today they are producing three premium wines from the hand of the winemaker Walter Bressia. So far it has invested about $ 1.7 million in the company that formed in our country. Their wines range from $ 126 to $ 300. Another famous who joined the crusade of wines is the Spanish Joan Manuel Serrat who signed in late 2007 with Familia Zuccardi agreement to become the exclusive distributor of wines from the cellar of the singer in Spain, Mas Perinet. Here in Argentina distributes premium wines and Perinet Gotia, both 2004 vintage The NBA basketball star Fabricio Oberto also joined the business and presented their wine in Catamarca last week, which will be produced in a wine varieties under Tinogasta Cabernet Sauvignon, Syrah and Malbec. Not to be famous to have your own wine A clever way to make your own wine cellar offers the Salentein, through its Winemaking Experience program. This is a project where 15 people can purchase a French oak barrels of 225 liters and with the advice of Laureano Gómez, winemaker Salentein create a special item, reserved 300 bottles with your own name. It was a proposal that came from one of our design agencies (Brand Force) and it was working out in the marketing department to be materialized in the Winemaking Experience program points Gastón Basso Dastugue, marketing manager Salentein Family of Wines. Who are encouraged to participate in the program are involved in the process of harvesting, sorting and fermentation of grapes on farms Salentein, located in the Valle de Uco, Mendoza. They travel regularly to Salentein to monitor the evolution of your wine. Select the cut and can choose between the Malbec, Cabernet Sauvignon and Merlot with the winemaker. And finally put together their custom label, stamping his signature and that of the winemaker. We think they have been very satisfactory, since the participants were able to experience a unique experience, deepen their knowledge about wine and enjoy the results. The feedback we have received from them has been very good and this comforts us because it creates a very strong relationship with the winery, said Basso Dastugue. & Nbsp; The wines of celebrities grow sales in USA Celebrities are not only making wines in Argentina but is also a trend in the world. United States is one of the main hubs to sell the wine with the face of the famous international show biz. Although there have also been disastrous raids like an Italian producer who in 2003 brought out a face came with Hitler and the Third Reich legends, famous thanks to the image of wine, they have decided to join the business. Celebrity Cellars The company has managed to capture as much famous for distributing and making wines with their faces, as a part of more than celebrity merchandising. So the company now has the representation of the wines of: Rolling Stones, Madonna (in honor of his badge Confessions on a Dance Floor), Barbara Streisand, Pink Floyd, Celine Dion and Kiss. The wines are not cheap and tear bottle prices from $ 72 and can be purchased on line. A study by the consulting firm The Nielsen Company International conducted in the United States in that country said sales of its brands wines are named after a celebrity or that are directly associated with them are gaining popularity. The wines of major international celebrities including film director Francis Ford Coppola, the most famous housewife United States, Martha Stewart, Madonna, the Rolling Stones, Celine Dion, Barbara Streisand, David Beckham and Paul Singer Newman, to name a few, are on the rise. According to the study these wines represent 19% of sales made in stores in the United States, reaching 41 million annually during 2007 Although this category now represents only 0.9% of total sales that country, Nielsen specialists predict a good market for the sale of the famous wines. Several factors are I by boosting celebrity wines said in a press release Richard Hurst, senior vice president of The Nielsen Company alcoholic beverages. First she pointed existing brands are expanding and making new points of distribution through expansion of its wine lines. Second, more celebrities have launched their own brands last year or have applied to different wineries launched products to its name. How are you brands have demonstrated their potential distribution have been obtained in other direct sales outlets, which has spurred the growth further. And third of marketing managers, use the added factor of the celebrity to launch marketing programs within shops, outdoor events and traditional media and online. The Nielsen study also shows that consumers choose these wines are willing to pay more for them. Consumers are paying per bottle an average of $ 8.50.
