Beyond concerns about the future of the external market, Wines of Argentina are preparing the celebrations for the Malbec World Day. It will be on April 17 and will serve to continue defending and promoting the image of Argentine wines around the world. There will be celebrations in New York, Washington, Los Angeles and Seattle (USA); Ottawa, Toronto and Vancouver (Canada); UK, Holland, Colombia, Peru, Mexico, Brazil, Costa Rica and Buenos Aires.
There will also be events in over 42 performances around the world. Everything designed to strengthen the positioning of Malbec spearhead to open new markets as it is one of the varietals that generates more export revenue.
In 2011 grew by 11.4% from 2010 also the export of premium wines grew by 32.2% for the segment between $ 40 and $ s 90 s, and 40.7% for more than u $ s 90.Wines of Argentina is responsible for the brand Vino Argentino in the world. Since 1993, promotes the image of local wines abroad, and help guide the export strategy of Argentina, studying and analyzing the changes that occur in markets consumo.Su objective is to contribute to the consolidation of Argentina between major exporter of wine in the world and contribute to the overall success of the wine industry.
